NNR x FlumeMudGuard-6


Huge shout out to John B. @yungfueg for creating these images with his vision and shutter speed. Also huge shout out to Plume Mudguard for being on board with Never Not Riding. There’s 8760 hours in a year, we appreciate all the support we can receive to keep us going. For more details and price regarding this beautiful fender, check out  www.plumemudguard.com


All photos captured by John. B @yungfueg



NNR x FlumeMudGuard-12


NNR x FlumeMudGuard-13


NNR x FlumeMudGuard-14


NNR x FlumeMudGuard-15


NNR x FlumeMudGuard-16


NNR x FlumeMudGuard-19


NNR x FlumeMudGuard-22


NNR x FlumeMudGuard-24


NNR x FlumeMudGuard-26



Never Not Riding had the opportunity to test out this product for over a year by now, and we have nothing but positive things to say. Eight thousand seven hundred & sixty hours a year, this bicycle fender is the best you can find. If you’re always out and about on your bike, you can rely on this functional protection to keep you dry.


The rear has the perfect length, enough to cover your back from the splash coming up from the tire. Most bicycle fenders on the market are either not long enough or not functional enough for our lifestyle. The fact that it is foldable makes everything really seamless, easy to roll up and store away in seconds.


Are you sick and tired of having wet and/or cold feet? Musguard has recently released the front guard as well, and it works like magic. There is no doubt in mind, with my experience, that it is mandatory to have the front to pair with the rear guard. It doesn’t make sense to me, if your back is protected, but your shoes, socks, and pants eventually become wet.  I also always keep an extra bag inside my bag incase I’m leaving my bike unattended for more than 15 minutes, so as to keep my saddle dry on rainy days.


– Never Not Riding / 8760














As a New Yorker, most days I leave the crib in the morning and don’t return until late at night. I have to be ready for anything thrown at me, and that goes for riding as well, of course. Musguard fenders are perfect for any given day, not only for keeping you dry during your commute, but for stow-away convenience and ease of use throughout your day as well. I can put them on or take them off in ten seconds. Essentially, I would never leave home without them.


– Chris Reiter / Brooklyn, New York.








for protection, visit Musguard website  / follow @musguard

socks provided by Pacific and Co


All Rights Reserved



Rider – Chris Reiter @nitereiter

Photography by –  Scut36

Video by – Aisultan


(please contact us if you would like to share our photo, video, content)






Levi’s Commuter 511 Slim fit Trousers approved by Never Not Riding from Brooklyn, New York. We hit the streets with the vision of getting from point A to B with the knowledge and confidence of comfort, style, and function. The trousers photographed in these photos and video below are proven to hold up to any given condition and distance on two wheel machine. In addition to the trousers, the jeans and jacket from the Levi’s collection is also a must have for the daily rider who is searching for the perfect piece to add to their riding wardrobe.


I personally commute 10 miles each way from Bay Ride, Brooklyn to Union Square, Manhattan – four to five times a week. A round trip daily commute adds up to about 30-40 miles daily depending on what the day may consist of. Coffee meetings, networking events, and daily adventures. My favorite part of this collection is very important to me which is function and price point. Each piece from the Levi’s Commuter collection is affordable and reasonable priced.


Do yourself a favor and visit a Levi’s store near you. If you’re not convenient to do so, check out their online website for more specific details and pricing. They run true to size comparing to other designer and cycling inspired companies. Do not size up or size down because they’re designed to fit you snug but a bit loose for comfort and function.


Photography & Video by Tico
















We are honored to give these front lights, and reflective clip-on by BOOKMAN a run for New York City’s lights. They also have a limited edition reflective backpack / tote bag in collaboration with NOTABAG.


Bookman is a bicycle light and cycling accessory company based out from Stockholm, Sweden. Their goal is to inspire more style-conscious riders to see that traveling in the saddle can be a way of life that combines style, convenience, design and fun. Bookman is continuously striving to design more functional solutions for your everyday cycling needs, focusing on the little details that have previously been overlooked and incorporating cycling and style in all our products. We aim to provide you with an ever-expanding range of different products to add a personal touch on your ride while keeping you safe.


Safety and function is big in my life-style. I am ‘Never Not Riding” on my bicycle so having a great product to stand behind and front of me is confidence. The new front “Curve” lights is 80 lumens, bright enough to be seen a block or two away. I also find this new design really functional because it’s not only pointing straight but the light is hitting everything in front and behind of me. With my experience, this is important in New York and anywhere else in the world because you just never know what will come up behind you, side of you, and in front of you.

































The reflective clip on is super cool and handy, you can pretty much snap it onto any piece of clothing . You can snap it onto the back or side of your shirt, jacket, pants, socks, backpack, or even your hat / helmet. I like to always keep one or two in my tool pouch incase I ever forget my lights.


This collaborative reflective backpack / tote bag with Notabag is rad.  I literally had a yellow cab driver come up next to me at a red light telling me that my back is so bright. He was wondering what it was, I just smiled and continue blinding him as I road away.  The bag can also be used as a tote bag over one shoulder and packable incase not in use.

If you would like to check out some of these products in person, you may do so at  MoMA Store, 718 Cyclery, Bike Slug, Dah SHop, King Kog, Love Adorned, Magliarosa, NYC Velo, and Reed Space.


All Rights Reserved

Photo by @thiefofsouls

(please contact us if you would like to share our photo / content)


If you’re reading this, it’s not too late. Cycling inspired Denim jeans by  Osloh – my favorite pair of riding jeans at the moment.


These commuter jeans are my favorite because it pretty much goes perfectly with my lifestyle. I’m always riding and commuting from morning till night. I put these bad boys to the test for a few month and I must say, they’re really well made, I love all the little details.  There’s always somewhere to be or somewhere to go in New York, no need to change into something different because of the occasion.  They go well with most top and footwear.


Thanks again to the team over at Osloh for connecting with me, giving me the opportunity to test of the best cycling jeans in the market.


Photo by Collis Torrington