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Been following ICNY when it was ICECOLD… yeahhh, ICECOLD baby!! I’m glad to be able to share this rad New New York, Brooklyn Based company with all of you. Here is a peak of what will be dropping in a few weeks. Pick yours up at your local ICNY retailer or scoop at http://icnysport.com/

 

 

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ABOUT ICNY SS14
The Brooklyn based brand, ICNY, unveils its SS14 Collection, “Changes and Transitions.” Based on the idea that when maneuvering in an urban environment, clothing should provide a level of both function and performance, the collection is filled with the highest quality 3M reflective details. One highlight is a full redesign on the knit structure of the brands iconic 3M reflective socks in a more colorful palette than past seasons. A colorful range of tees, tanks, and hats comprise the collection. Watch for special product drops throughout the season. To see and be seen, pick up the ICNY SS14 Collection in select shops and on the brand site, www.icnysport.com in March.

 

 

Photography by Emiliano Granando

 

 

BRAND BIO

ICNY emerged when the designer Michael Cherman, began producing reflective wear with only his safety in mind. As a cyclist in NYC, he quickly realized the need to seen when commuting. By utilizing a unique application of 3M Reflective materials on apparel and accessories, the result was a strobe like effect that not only caught the attention intended from cars and pedestrians, but also of the fashion and action sports markets. ICNY has collaborated with partners in fashion and sports from the trendsetting Paris boutique, Colette  to the notorious running crew, NYC Bridgerunners, as well as the documenter of professional road racing, Manual For Speed with much more in the works. ICNY is now debuting their Spring/Summer 2014 collection featuring the iconic reflective socks and a range of tees, tanks and accessories. To see and be seen, ICNY can be found at www.ICNYsport.com and fine retailers globally.