Our new NNR Beanie drops today 11/30/2016. Available in Black on Black with Grey or Pink strip, or White on White with Grey or PInk strip. The white on white inspired by the influencers and innovators of style and culture. Who dares to wear a white beanie, we all know white gets dirty really easy but that’s the fun part of it. The Black on black is classic though, both with a little hint of reflective for extra visibility on the streets.















Jack Jang is Never Not Riding and currently living in Seoul, South Korea. He been riding “Fixed Gear Track Bike” for about 4 years now, and it’s a honor to have him part of the NNR familiar.  FGTB is a special and unique form of cycling compare to other form of riding worldwide. As most of you know, ideal FGTB setup doesn’t have a brake unless insisted.  We’re also single speed so we do not have the options of changing our ratio / gears like with our fingers like most others.


Jack tend to ride his bike everyday, cruising the Seoul and cutting into the traffic through the city. It makes him feel free because everything and everyone around him is systematic. That’s his joy of riding in general, nobody can interrupt or disturb him while riding his bike unless the authority is chasing him. He would like to show and represent Korean Fixed Gear Track Bike scene world-wide with international friends and have fun doing it.


Jack welcome’s all FGTB cyclist if they ever plan to visit Seoul, Korea.


Keep in touch @jackjangg

Photo & Vide0 by @rex_the_original










Milo Fynn originally from New York City but now studying in Chicago. He finished off his photo project for ICNY SPORT by collaborating with Nemo, you can also view his work at www.milofynn.com ig: @milofynnn


check out the latest collection and sales here at www.icnysport.com















All rights reserved, please inquire before sharing images.


Never Not Riding



Let’s cut to the chase, the Core NNR socks is design and curated for everyone living up to the brand name “Never Not Riding”.


With this simple and clean design, you’re able to rock it with any gear. The front of the sock is  solid all black and the back is a simple “NNR” design. Before you lace up or buckle up, there is a reminder on top of your foot “With Distance Comes Glory”. Pro tip, get two so you don’t have to do laundry every day.








The PACER socks is inspired by each and everyone of you pushing and leading. We all know it’s not easy to lead and pace, but with experience, knowledge, and authority. You are physically and mentally the PACER, take honor and own it.  After you’re complete with your ride, there’s a reminder on top of your foot. It’s time to “Chill”






Made in the USA by Defeet

– 60 % Nylon 39 % Cool Max Eco Made and 1% Lycra

– 6″ cuff, thin, stays cooler, fast Dry

– Most Durable


Available in S, M, and L

Small fits Women 6-8 Mens 4.5 -6.5

Medium fits Women 8.5 – 10.5 Mens 7-9

Large fits Women 11-13 Mens 9.5 – 11.5

$15.00 Each



Special shout RZ Designs for the help of design

Special shout to Milo for the Images Above

check out the rest of the photo set under media, Thank You for the support Plume Mudguard!


NNR x FlumeMudGuard-15


It’s a honor to be collaborating with our creative friend / photographer for this special project we curated.  Below is some portraits by David Zheng from our event we had this past Friday July 15th, 2016 in Nolita NYC. Riding is an form of art, we hand selected a few different cyclist all with different riding style and backgrounds. Although we’re all different in our own ways, we do have one thing in common. Never Not Riding.



Mario Sepulveda






Evelyn Ashley







Lalo Renoso






 Ricardo D. Martinez Sena






Ricky 5th Ave







David Zheng




All Rights Reserved