Milo Fynn originally from New York City but now studying in Chicago. He finished off his photo project for ICNY SPORT by collaborating with Nemo, you can also view his work at ig: @milofynnn


check out the latest collection and sales here at















All rights reserved, please inquire before sharing images.


Never Not Riding



Let’s cut to the chase, the Core NNR socks is design and curated for everyone living up to the brand name “Never Not Riding”.


With this simple and clean design, you’re able to rock it with any gear. The front of the sock is  solid all black and the back is a simple “NNR” design. Before you lace up or buckle up, there is a reminder on top of your foot “With Distance Comes Glory”. Pro tip, get two so you don’t have to do laundry every day.








The PACER socks is inspired by each and everyone of you pushing and leading. We all know it’s not easy to lead and pace, but with experience, knowledge, and authority. You are physically and mentally the PACER, take honor and own it.  After you’re complete with your ride, there’s a reminder on top of your foot. It’s time to “Chill”






Made in the USA by Defeet

– 60 % Nylon 39 % Cool Max Eco Made and 1% Lycra

– 6″ cuff, thin, stays cooler, fast Dry

– Most Durable


Available in S, M, and L

Small fits Women 6-8 Mens 4.5 -6.5

Medium fits Women 8.5 – 10.5 Mens 7-9

Large fits Women 11-13 Mens 9.5 – 11.5

$15.00 Each



Special shout RZ Designs for the help of design

Special shout to Milo for the Images Above

check out the rest of the photo set under media, Thank You for the support Plume Mudguard!


NNR x FlumeMudGuard-15


It’s a honor to be collaborating with our creative friend / photographer for this special project we curated.  Below is some portraits by David Zheng from our event we had this past Friday July 15th, 2016 in Nolita NYC. Riding is an form of art, we hand selected a few different cyclist all with different riding style and backgrounds. Although we’re all different in our own ways, we do have one thing in common. Never Not Riding.



Mario Sepulveda






Evelyn Ashley







Lalo Renoso






 Ricardo D. Martinez Sena






Ricky 5th Ave







David Zheng



All Rights Reserved

NNR Pacer Kit


Lead, Follow or get the fuck out of the way


The vision and design of this kit  is inspired by everyone who is Never Not Riding and always pushing it to the next level.  Whether you’re pacing or drafting, it’s always a battle. With the help from GodAndFamous and Roz, this kit isn’t designed to be seen while off the bicycle but of course on the bike. The back of the kit sets the tone of the ride,  there is also a hidden message on the inside collar of the jersey “Chill” . With Distance Comes Glory badge on the right sleeve, go the extra miles and finish strong. Race cut, Pro Jersey and Pro Bibs sold as a pair only.


Keep in touch, we’re also working on some arm, knee warmers, light weight jackets, socks, and booties for this collection.


Pre Order Window:

July 1st to July 15th 2016



Produced by Vie 13 Kustom Apparel


order here:



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This is a lifestyle design experiment,  “This Experiment” is a group of creative group of riders, designer, artist  from Cavite, Philippines. It’s an honor to be collaborating with such awesome group fixed gear riders from CVTFG Crew. Huge shout out to @jorem @teejaypesco @vjibarra @jervinnnn @mitz4444 @velodoom @saiahsj @ira.cosme


Custom pocket Tee’s with reflective strip on the back. Tee’s run on the small scale, please size up if you like your Tee’s loose. First ten orders receive NNR notebook


take notes !

purchase here