George Grullon aka @gnp_photos is a Freelance lifestyle / fitness Photographer from NYC whom only shoot in Black & White. He waste no time and always ready to take care of business. His vision is direct and his shutter is fast.

 

When he’s not running around capturing epic moments at your local cycling, running events, or photo sets. He’s riding around with his camera or leading his own running group in East Harlem every Thursday at 6:30 pm called MTAR Crew which stands for “MORE THAN A RUN CREW”.

 

Below is some quick flicks he captured of Nemo & Bodega after returning from one of their weekly Sunday rides. Be sure to show some love and say wassup if you ever run into George. He might capture a photo of you without you even knowing so.

 

– Para La Cultura

 

 

 

 

 

 

 

 

 

 

All Rights Reserved 2017

George Grullon

Never Not Riding

It’s an honor to have your attention and interest in our new and timeless – one of a kind NNR custom panther camouflage cycling kit produced by Endo Customs. If you’re not familiar with Endo, they’ve been pushing the bar to perfect the finest, crafted quality of cycling kit and products since 2010. They’re known for their combination of the authentic blend of style and performance.

 

This visuals, vibes, print, pattern, and color contrast was thoroughly designed perfected by Anthony Firetts and Nemo. The design speaks for itself but If you’ve been following Never Not Riding’s vision, you would understand the meaning behind this design and concept.

 

The Panther is our way of saying godspeed every time you get on and off your saddle. It symbolizes our aggressive & diligent actions to completing the challenges ahead. Ride smart!

 

This kit is design to fit extra snug against your body for performance and comfort. They run true to a race cut fit. Available in female fit and size. Please email us at nemo@nevernotriding.com

 

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pre order here :

8/16/2017  – 8/30/17

http://nevernotriding.bigcartel.com/product/nnr-panther-camouflage-cycling-kit

Andrew Arevalo from Los Angeles.

All photos shot on 35mm film on my Voigtlander Bessa R2 with a mix of film stocks

My perspective of Red Hook Crit Brooklyn #10

 

Instagram: @shut_up_jesus

 

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It’s a true blessing to be crafting, creating, and building with such a talented premium leather accessory brand and company focusing on the culture of photography. I’ve been following Cub and Co for a minute now and would never cross my mind we would be collaborating on an unique leather strap focusing on cycling. These guys showed up at one of my monthly pop up / networking events in NYC and introduced themselves. Super humble group of creative individuals and the idea started to flow through out mind of a custom strap focusing on cycling.

 

Photography is a major part of our brand and culture of Never Not Riding. We admire and appreciate a well taken image or photograph related to cycling. I always had an issue with carrying my camera on me while riding because it would always move around and distract me from keeping me focus on the road. Right away I knew what we needed to illuminate this issue.

 

After a few meetings we came up with this idea of having an optional riding harness that goes under your resting arm to keep your camera in place. We also created a way for you to use the strap as a wrist strap without undoing the entire strap off your camera. This strap is suitable for all cameras. Whether you’re shooting a point and shoot, digital compact mirror less, film, or even a full frame dslr. This strap is tested and capable for all your equipment.

 

Join us May 4th Thursday, 6:00 pm if  you’re in NYC for our official release party at the Lomography NYC on west 8th street. There will be free giveaways from Cub and Co, Lomography, and NNR. The strap will available for sale on our website the day after our event.

 

“We are making photographs to understand what our lives mean to us.”

Ralph Hattersley

 

Photography & Video by @cubandco

 

 

 

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The homie Tico aka @thiefofsouls had a chance to catch some behind the scene footage of Nemo while in the process of creator the NNR x Manhattan Portage roll top camera bag. This bag is inspired by the daily life struggles of not having the bag you can ride, shoot, and survive a busy day in NYC. Camera or any creative artist equipment is always very fragile and important. Most roll top bags do not have any inserts inside so we came up with the idea of having optional inserts for your equipment which you can access through either side of the bag without going through the top. There’s more hidden functions like the side straps for your tripod or tubes.

 

Thanks to Manhattan Portage for the opportunity to create such a timeless backpack. We’re looking forward to innovate the culture and lifestyle of creatives who ride bicycles. Look out for more special collabs we have lined up for 2017.

 

 

 

In support of our homies out in Taiwan @Chris Yang & @Tim Huang for their special project “Track or Trick“.

Much respect for these two really killing it out there and keeping the culture alive.

 

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