It’s a true blessing to be crafting, creating, and building with such a talented premium leather accessory brand and company focusing on the culture of photography. I’ve been following Cub and Co for a minute now and would never cross my mind we would be collaborating on an unique leather strap focusing on cycling. These guys showed up at one of my monthly pop up / networking events in NYC and introduced themselves. Super humble group of creative individuals and the idea started to flow through out mind of a custom strap focusing on cycling.


Photography is a major part of our brand and culture of Never Not Riding. We admire and appreciate a well taken image or photograph related to cycling. I always had an issue with carrying my camera on me while riding because it would always move around and distract me from keeping me focus on the road. Right away I knew what we needed to illuminate this issue.


After a few meetings we came up with this idea of having an optional riding harness that goes under your resting arm to keep your camera in place. We also created a way for you to use the strap as a wrist strap without undoing the entire strap off your camera. This strap is suitable for all cameras. Whether you’re shooting a point and shoot, digital compact mirror less, film, or even a full frame dslr. This strap is tested and capable for all your equipment.


Join us May 4th Thursday, 6:00 pm if  you’re in NYC for our official release party at the Lomography NYC on west 8th street. There will be free giveaways from Cub and Co, Lomography, and NNR. The strap will available for sale on our website the day after our event.


“We are making photographs to understand what our lives mean to us.”

Ralph Hattersley


Photography & Video by @cubandco